Isuzu UTE Australia with the 1-tonne ute, D-MAX and the 7-seat SUV, MU-X, chalked up 25,311 new vehicle sales in 2019.
This figure accounted for 2.4% of total vehicle sales, placing IUA as the 13th best-selling brand for the third-consecutive year.
A total of 16,892 new Isuzu D-MAX utes found their way into Australian garages—representing an 8.9% share of the 1-tonne Ute LCV segment.
Delving deeper within that segment—between 4x2 and 4x4 drivetrains—reveals that the 4x2 D-MAX (5,116) was the 2nd best-selling 4x2 Ute, outselling the Ford Ranger (3,956).
On the other side of the Isuzu coin, the 7 seater MU-X, competing for new car buyers against close to 30 competitors, in the hotly contested ‘SUV Large < $70K’ segment ,commanded 8% of the market that totalled 105,224 new vehicles sold in 2019.
Selling 8,419 vehicles, the MU-X took 3rd position—ahead of the Subaru Outback (7,210), Mazda CX-9 (7,168) and Mitsubishi Pajero Sport (6,477).
To put the national number into perspective, close to 1-in-10 Large SUV buyers with a budget of up to $70,000 chose a new Isuzu MU-X, in 2019.